About Discover Midwest

One Traveler, One Mission: the Real Midwest

I'm Scott Murray -- a healthcare IT professional from San Diego who fell in love with the American Midwest. What started as a few road trips through Illinois and Missouri turned into years of exploring every corner of the heartland -- from Chicago deep-dish to Kansas City barbecue, from the shores of Lake Michigan to the bluffs of the Ohio River Valley. I built Discover Midwest because I wanted a travel resource that treats this region with the depth and honesty it deserves.

Scott · Traveler · Based in San Diego, CA

Travel has always been my escape from the rat race -- and honestly, I enjoy the planning almost as much as being there. Researching destinations, mapping routes, finding that perfect neighborhood restaurant. The Midwest captured me because it's the most underrated travel region in America. People fly over it to get to the coasts, never realizing what they're missing.

I've explored 40+ countries, but some of my best travel memories are from the heartland -- watching the sun set over the Gateway Arch, eating my way through Chicago's neighborhoods, catching a baseball game in Cincinnati, exploring the craft beer scene in Milwaukee. Every city has its own personality, its own food culture, its own story.

I'm not a travel blogger. I work in healthcare IT. But the Midwest keeps pulling me back, and I finally decided to put everything I've learned into something useful -- a site with real local knowledge, honest prices, and an AI trip planner that builds itineraries from actual travel experience. It's the resource I wished existed when I started exploring this region.

My Story

How It Started

Early
First Road Trips

Early trips through Illinois, Missouri, and Indiana. Chicago was the gateway -- deep-dish pizza, the lakefront, the L train. But it was the smaller cities that surprised me most.

Deeper
Beyond the Obvious

Kansas City barbecue trails. Cincinnati chili. Milwaukee's Third Ward. Minneapolis craft breweries. Every trip revealed another layer. I started documenting prices, routes, and recommendations obsessively.

Build
Discover Midwest Launches

The site I always wanted to build finally becomes real -- with destination guides, an AI trip planner, and the kind of honest, detailed coverage the Midwest deserves. Not recycled content. A real guide built by someone who actually goes there.

Meet the Team

The People Behind the Pages

Scott Murray
Scott Murray
Founder · Writer · Trip Planner

Healthcare IT professional by day, Midwest travel enthusiast by every other waking moment. Based in San Diego, CA. Has explored 40+ countries but keeps coming back to the heartland. Enjoys the trip planning almost as much as the travel itself. Built this site because the Midwest deserves better travel coverage than "Top 10 Things to Do in Chicago."

13
Midwest cities covered
40+
Countries traveled
Jenice Murray
Jenice Murray
Cultural Explorer · Food Enthusiast

Born in the Philippines and based in San Diego. Cultural explorer who brings warmth, personal storytelling, and food expertise to Discover Midwest. The one who discovers the Polish deli in Chicago that's been there since 1962, finds the jazz venue in Kansas City that locals keep secret, and brings the human dimension that makes the heartland feel like home even on your first visit.

Heartland
Culture & food
40+
Countries traveled
My Promise

What You'll Never Find Here

I built this site because I got tired of Midwest travel content that's either a press trip recap or a sponsored hotel review dressed up as honest advice. Discover Midwest exists because I wanted the resource I wished I had.

0
Sponsored posts
ever
0
Press trips or
free hotel stays
13
Midwest cities
covered in depth
100%
Real prices
in USD
If I recommend it, I've been there. If I list a price, I've paid it. If I tell you to skip something, I've wasted my own money there first.
What I'm Building

More Than a Travel Blog

Discover Midwest isn't a collection of "Top 10" listicles. It's a living resource built on real experience and technology that actually helps you plan a better trip. Here's what makes it different:

  • 🏙️ City guides for 13 Midwest destinations -- real neighborhoods, real restaurants, real logistics
  • 🤖 An AI trip planner that builds custom itineraries with real prices, not hallucinated estimates
  • 💰 Every price listed in USD, updated regularly based on what I actually pay
  • 🗺️ Route planning for road trips across the Great Lakes, Plains, and Ohio Valley
🏙️
City Guides
Deep dives into each city -- not surface-level overviews, but neighborhood-level detail with real logistics.
💵
Budget Breakdowns
Real prices from real trips. Daily budgets, hotel costs, food prices, transport fares -- all in USD.
🗺️
AI Trip Planner
Describe your dream trip and get a custom day-by-day itinerary built on real travel experience.
📧
Email Itineraries
Get your itinerary sent to your inbox -- complete with booking links and insider tips.